Free spins are a great way to encourage new sign-ups and to increase player retention. In fact, many online gaming sites offer this as part of their welcome package or weekly promotions. Casino operators utilize free games to keep players happy as well as give them a reason to come back and spend money.
To help operators engage with players, some of the popular software providers made free spins promotional tools to make free games feel like a personal reward instead of a generic one. Personalized rewards make customers feel connected to a casino. Here are three powerful marketing tools that help operators build brand loyalty among their players.
Advanced Free Spins Tool by Realistic Games
Realistic Games will launch a new Advanced Free Spins Tool that has more functions than its previous version. BetVictor Limited is the first brand to utilize the tool that can improve its promotion for its players.
Robert Lee, commercial director of Realistic Games, said:
“Our cutting edge free spins offering has been in development for some time now, and I’m delighted that the functionality will make its debut with BetVictor. We’re very confident that our free spins will be enjoyed by players and will prove to be an effective marketing tool for our operating partners for both acquisition and retention campaigns.”
The free spins tool is the second version of Realistic Games’ marketing tool. This version has unlockable free spins that are based on player actions and other prerequisites.
The Advanced Free Spins tool Realistic Games will include wagering requirements for player’s winnings set to any level by the operator. Operators can also set a player’s winnings to not include any wagering requirements.
Free Round Widget by NetEnt
NetEnt’s Free Round Widget aims to gamify the way operators offer free games. The widget is a Wheel-of-Fortune feature that appears in all NetEnt games as a mini-bonus game. Players spin the wheel to win a random number of free games.
Henrik Fagerlund, chief product officer of NetEnt, said:
“Free Round Widget is a great addition to NetEnt Engage, which is packed full of performance-boosting products and features, and another example of how NetEnt is committed to driving the online casino market forward through better gaming solutions. We understand the huge value in placing player engagement at the fore and are constantly working on innovative and exciting ways to facilitate this.”
Operators have full freedom to set the prerequisite as to how players receive free spins. Free Round Widget is customizable as well. This feature allows operators to add images and messages that will help strengthen their casino brand.
Flexible Free Rounds by Quickspin
Flexible Free Rounds breaks the traditional promo of a set number of free spins with a set bet amount per round. Quickspin’s tool does this with several selections that are based on the total value of the promotion. Players can choose a selection that has many free rounds with a low bet amount or one with a high bet with fewer spins.
Another part of Quickspin’s promotional tool that advances the free spins bonus is Feature Trigger. This is a custom bonus that gives a player a number of free spins if he meets the bet amount requirement that an operator sets.
Quickspin’s free spin tool can help operators provide players with a personalized promotion. This allows for better brand building and player loyalty.