The 2014 FIFA World Cup has stirred a growing trend in the online gambling industry that emphasizes the use of mobile devices to wager, and betting with Bitcoin has proven its potential to become not just the alternative but as the primary mode of placing bets via its mobile Bitcoin casino and sportsbooks.
According to the statistics released by the UK-based independent payment service group Secure Trading, the match between England and Costa Rica saw 70% of the total bets were made through smartphones and tablets.
Likewise, British betting operator Coral has expected an estimate of 66% of all World Cup bets this year to come from mobile betting platforms, hinting a promising 750% increase from the figures tallied during the 2010 World Cup in South Africa.
Although the rising trend shows a new potential market for online gambling operators, Secure Trading Commercial Director Jens Bader said platforms should be properly equipped for it and even cited quick player identification and simple sign-up processes as necessary features to ensure a smooth user experience.
“[Operators must] invest in a robust and efficient payment area in order to process large surges of transactions, as well as having the responsiveness to deal with peaks in demand during important matches,” he added.
While some online and mobile platforms still lack these features, those designed with the Bitcoin technology already possess such necessary elements, making them a strong candidate for mobile betting.
CloudBet, a Bitcoin casino and sportsbook, for example, has been optimized to function seamlessly on any mobile device even without the need to download a mobile application. Its compatibility with mobile browsers allows bettors to place bets on World Cup matches and other sports easily.
All transactions done with Bitcoin are fast and simple, and bettors are given the luxury to place bets anonymously. The login system is efficient and the account registration process for new bettors can be done within a few seconds.
The Bitcoin mobile gambling scene constantly welcomes new brands as more Bitcoin casino and sportsbooks employ the HTML5 technology, making them compatible to work in any mobile browser. In fact, there are several more mobile Bitcoin sportsbooks that feature World Cup betting and have even rolled out great sets of promotions for the much-awaited event.
With Bitcoin betting already making a buzz in the mainstream online gambling market, it is not impossible for it to play a significant role of providing online and mobile gambling services come the next World Cup.