Hard Rock’s Online Move: Bitcoin Support Likely?
Hard Rock International has been going from strength to strength in recent years. Starting with a single restaurant in London in 1971, the Hard Rock brand has become an international giant. It then branched out from food and dining to a full hospitality experience provider with its hotels. In 1995, the brand built its first casino and has just expanded from there with locations worldwide.
The gambling focus of the brand was strengthened when the Seminole Tribe of Florida bought in 2006 the Hard Rock brand, along with much of its properties. Brick-and-mortar casinos are big earners but the development of online gambling venues is becoming an attractive prospect as more and more betting is done online.
It seems that Hard Rock International recognizes this trend and has taken the first steps into the online market by hiring Kresimir Spajic as SVP of Online Gaming.
Familiar face at the helm
Spajic’s name should be familiar to iGaming enthusiasts. Before Hard Rock hired him, he was the principal consultant of Chicago-based Rush Street Gaming for online gaming. He helped with developing an online business model and market penetration strategies.
Additionally, he was principal consultant and project leader of online gaming for Boyd Gaming Group’s Borgata Hotel Casino & Spa. He has also been in various executive positions in the online gaming industry.
Jon Lucas, executive vice president of Hotel & Casino operations for Hard Rock International said:
“With his numerous achievements and outstanding results in past leadership roles, Kresimir brings a wealth of knowledge to the brand. Kresimir’s abundant domestic and international experience in the online gaming industry makes him an ideal fit for this position, and we look forward to seeing our gaming business continue to grow under his leadership.”
Is Bitcoin in Hard Rock’s future?
Spajic’s appointment is the first step for the Hard Rock brand to enter the online gambling industry. The big question for Bitcoin gamblers about this move is whether the online Hard Rock casino will be accepting Bitcoin alongside fiat currencies. Although the iGaming world is still dominated by credit cards and eWallets, Bitcoin has slowly made some inroads into the market, and seeing Hard Rock with Bitcoin payments on board is an option the management can explore.
Bitcoin has a lot to recommend it as a currency for online gambling. First, the cryptocurrency is highly secure, a requirement when dealing with online gaming. Second, Bitcoin’s structure ensures easy and quick transactions with low fees, which is very attractive both to operators and gamblers. Third, Bitcoin’s ability to cross international lines ensures an international gambling audience.
If Hard Rock International does adopt Bitcoin as part of its payment scheme, the backing of a huge brand can do a lot to raise Bitcoin’s profile as a legitimate currency. Headway has already been made by online casinos using Bitcoin as their main currency, offering players access to Bitcoin slots and other games. That is putting all of the eggs in one basket.
What is more likely for Hard Rock’s future online casinos is a mix of the tried-and-true fiat money approach, while acknowledging the future by accepting Bitcoin payments. 7BitCasino, LimoPlay and other casinos have seen success using this approach and it covers all the bases, maximizing the advantages of gambling with Bitcoin. Online gamblers should expect more casinos to follow their lead as Bitcoin’s profile continues to rise.