Joe Fortune, one of the several partner casinos of Betting Partners, recently added Simplified Chinese to its supported languages. Initially offering the entire website in the English language only, this casino now becomes a friendly online betting site to Chinese-speaking bettors. As Joe Fortune adds Simplified Chinese, it becomes the second partner casino after Slots.lv to do so.
Joe Fortune targets Chinese markets
Regarded as Australia’s best online casino, Joe Fortune caters to online bettors who fancy playing slots, roulette, and other table games. It offers online slots that have a variety of themes paired with engaging graphics and gameplay. Players will also find the all-time favorites, together with specialty games like bingo, keno and scratch cards.
All these games are now available to Chinese-speaking players as Joe Fortune recently integrated the Simplified Chinese language option. Other than getting to play these games, the said players can also enjoy the different kinds of bonuses offered to all members.
Moreover, as the fiat and Bitcoin casino welcomes the new target market, affiliates can extend their reach to more potential players. Joe Fortune affiliates can invite new bettors who speak the Chinese language. This will have a positive effect on the affiliates’ monthly revenue and will therefore boost the total number of depositors on Joe Fortune.
With all the parties at the advantage from the inclusion of the Simplified Chinese language option, this real-money and Bitcoin casino promises to deliver a more engaging and competitive market.
Entering the Chinese markets
Adding Simplified Chinese to the available languages is but only one way to attract Chinese-speaking players. This is the reason this development is a great move on the part of Joe Fortune, as well as the other partner casinos of Betting Partners that have or will do the same.
Mainland China imposes strict regulations toward land-based and online gambling. Macau, on the other hand, is the complete opposite as it evidently became the gambling hub of Asia, even holding the record of beating Las Vegas in terms of revenues. At the same time, there are Chinese-speaking players who are located in countries that are accepted by online casinos.
Joe Fortune’s addition of the said language proves to be an effective tool in encouraging Chinese-speaking players from accepted locations to experience the online gambling services provided by this casino.
More services for a bigger market
Expanding a market requires the casino to have all the necessary games and services already in place to accommodate the expected demand. This is exactly the case with Joe Fortune. It already has a solid game library with games from iSoftBet, Rival Gaming, and Microgaming, some of which feature Chinese New Year-themed slots. It also accepts Bitcoin and payments made through credit cards. It features an online gaming license from Curacao, as well as a sturdy affiliate program platform from Betting Partners.