Skip to main content

3 Actions LeoVegas Took That Could Lead to Successful 2018

After a record-breaking revenue in Q2 2018, Swedish online gaming company LeoVegas has intensified its efforts to continue its impressive performance.

Following a successful second quarter, LeoVegas looked to improve even further. The online casino game company has performed strategic actions to make the Swedish brand more successful.

According to the company’s financial report for Q2 2018, LeoVegas has earned €87.4 million in revenue from April 1 to June 30, 2018, €37.7 million higher than the same quarter last year. In addition, the revenue in Q2 was the highest ever recorded by the company since its launch.

The Swedish company added that the Q2 growth year-over-year was at 76 percent. Meanwhile, the organic growth and underlying organic growth stood at 27 percent and 36 percent, respectively.

With the goal of reaching €600 million in revenue on 2020, LeoVegas has followed up Q2 with a third quarter filled with moves and acquisitions it believed would help the company achieve its dream into reality years later.

Applying for Licenses in European Markets

Late August 2018, reports surfaced that LeoVegas requested permission to offer gambling products in two European countries. Already licensed by the regulatory bodies in Malta and the United Kingdom, LeoVegas sought for two new gambling licenses in Spain and Sweden.

According to LeoVegas’ Philip Doftvik, the company aimed to expand its reach to regulated gambling markets like Spain, as well as to those that will be regulated in the future, including Sweden.

Doftvik explained that, for LeoVegas, the Spanish gambling market “is particularly interesting.”

Meanwhile, the company considered Sweden as a core market, with 24 percent of the gaming revenue during Q2 coming from the country. Not only that, but LeoVegas’ headquarters can also be located in the Swedish capital of Stockholm.

RELATED ARTICLE

Integrating an Electronic ID System for Swedish Players

Also this August, LeoVegas has started offering BankID services to its Swedish customers.

BankID is an electronic identification solution in Sweden that permits companies, financial institutions, and government agencies to verify the identity of a user online, as well as to close agreements over the internet.

According to the announcement, LeoVegas integrated the electronic system to speed up the login and registration process of bettors. Furthermore, BankID would make it easier for most players to prove their identities before cashing out. In addition, BankID would allow users to view the status of their in-bank account balance shortly after withdrawing funds.

Investing in Esports Betting

Just recently, LeoVegas announced that it has also tapped into the esports betting scene by acquiring mobile-first online sportsbook Pixel.bet

Through the investment company LeoVentures, LeoVegas has purchased 51 percent of the shares in Pixel Holding Group, the company running the esports bookie. The announcement revealed that the investment LeoVegas made for a controlling stake in Pixel Holdings cost up to €1.5 million.

Gustaf Hagman, LeoVegas CEO, said that this investment would provide the Swedish company insight into the emerging esports sector. He added that the mobile-first website would be a perfect fit for LeoVegas, also a mobile gaming group.

RELATED ARTICLE

LATEST CASINO NEWS & BLOGS


News

Eastern European Gaming Summit 2019 – Trailblazing the iGaming Innovations

September 5, 2019

EEGS 2019 will be at the Inter Expo Center in Sofia on 19-20 Nov. and will delve into the current disruptions within the land-based & online gaming worlds.

Mekong Gaming Summit to Explore Gaming Regulations This September

August 29, 2019

Amid the country's crackdown on online gambling, the first Mekong Gaming Summit by Asia Gaming Brief will take place on Sep. 10-12 in Phnom Penh, Cambodia.

Edgeless Releases New Provably Fair Hi-Lo Game

August 29, 2019

Edgeless releases its new Hi-Lo game and gives the fastest players the chance to get up to 5,000 EDG through the limited special offers this week.

Blogs

4 Reasons Why Game Providers’ Crypto-Themed Slots Fail to Attract Crypto Players

September 4, 2019

How can crypto-themed slots effectively get the attention of crypto players and tap the growing crypto gambling community? Here are 4 mistakes to avoid.

5 Fireworks-Themed Slots That Give You an Explosion of Fun

July 3, 2019

Love colorful fireworks? Here are five fireworks-themed slots by different game providers that can be played in most crypto-friendly casinos.

5 Crypto-Friendly Plinko Games You Should Play

June 19, 2019

Looking for crypto-friendly Plinko games? This list gives you the five best Plinko games online that you can play using BTC and other popular cryptos.

CHOOSE CASINOS NOW
LOGIN TO BBC
No account yet? Register here
JOIN US NOW
Already have an account? Login