Short player attention span, a saturated iGaming market, and lack of promos are some of the common culprits that cause online casino operators to have a dwindling player base. For most, gamification is the solution to this problem.
What is Gamification?
Gamification is a marketing strategy that improves the overall user experience. This gives users a way to experience a more enjoyable and exciting time using the products or services. This concept is typically reflective of video game mechanics that are designed to drive better engagement.
Over time, gamification has become an essential element in various businesses, so much so that Starbucks and other digital brands employ it much to the delight of their customers and clients. In fact, in the past few years, the idea of gamifying products has crossed to the iGaming industry, influencing fiat-money and Bitcoin casino operators to explore how gamification can benefit their business.
How Gamification Works in the iGaming Industry?
Today, gamification is found in several online casinos. It gives players more reasons to not only enjoy Bitcoin casino games and even blockchain games, but to also relish the gaming experience.
Online casinos come up with several promos to keep players pumped up. There are the usual welcome bonus deals that treat new players to bonus credits and casino free spins. There are also other offers like deposit bonus, cashback, and more. But these, especially when paired with a not-so-attractive casino library, are not enough to keep players always on the edge of their seat. Gamifying casino experience does.
What is Casino Gamification?
How? Online casino operators spice up their offerings by making players start a journey or adventure to complete tasks or missions in exchange for exciting rewards. Some casinos give away extra bonuses like bigger reload bonuses and more free spins. Completing more missions will further give players better incentives that are too enticing to even think of not joining in.
BitStarz Casino, for instance, regularly holds a promotion that allows players to embark on a journey to get the best rewards up for grabs. The prizes at stake range from collectible BitStarz Casino merchandise to travel packages. Players would only need to place real-money bets on table games and slot games in order to qualify for the promo and reach the succeeding levels. The first player to reach the last level wins the top prize.
What are the Gamification Mechanisms and How to Optimize Them?
Several companies have begun providing gamification software and services to the iGaming industry. This also explains the increasing number of online casinos that employ gamification strategies.
Online casino operators opt to use mechanisms like missions, points, and leaderboards – elements that are normally present in the VIP Programs offered by most casinos. But what sets regular VIP Programs from gamified VIP Programs is the overall experience provided by casinos to its loyal customers and potential market.
However, the key point operators must look at is how gamification will keep their players entertained but also provide a user-friendlier process that players of all kinds and levels will appreciate and enjoy.
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