Skip to main content
110% Deposit Bonus from mBit

A Closer Look at Gamification in iGaming Industry

Short player attention span, a saturated iGaming market, and lack of promos are some of the common culprits that cause online casino operators to have a dwindling player base. For most, gamification is the solution to this problem.

What is Gamification?

Gamification is a marketing strategy that improves the overall user experience. This gives users a way to experience a more enjoyable and exciting time using the products or services. This concept is typically reflective of video game mechanics that are designed to drive better engagement.

Over time, gamification has become an essential element in various businesses, so much so that Starbucks and other digital brands employ it much to the delight of their customers and clients. In fact, in the past few years, the idea of gamifying products has crossed to the iGaming industry, influencing fiat-money and Bitcoin casino operators to explore how gamification can benefit their business.

How Gamification Works in the iGaming Industry?

Today, gamification is found in several online casinos. It gives players more reasons to not only enjoy Bitcoin casino games and even blockchain games, but to also relish the gaming experience.

Online casinos come up with several promos to keep players pumped up. There are the usual welcome bonus deals that treat new players to bonus credits and casino free spins. There are also other offers like deposit bonus, cashback, and more. But these, especially when paired with a not-so-attractive casino library, are not enough to keep players always on the edge of their seat. Gamifying casino experience does.

What is Casino Gamification?

How? Online casino operators spice up their offerings by making players start a journey or adventure to complete tasks or missions in exchange for exciting rewards. Some casinos give away extra bonuses like bigger reload bonuses and more free spins. Completing more missions will further give players better incentives that are too enticing to even think of not joining in.

BitStarz Casino, for instance, regularly holds a promotion that allows players to embark on a journey to get the best rewards up for grabs. The prizes at stake range from collectible BitStarz Casino merchandise to travel packages. Players would only need to place real-money bets on table games and slot games in order to qualify for the promo and reach the succeeding levels. The first player to reach the last level wins the top prize.

Another Bitcoin casino that have better gamification results is Das Ist Casino. Players who join the adventure will unlock new lands get as much as 350 EUR and 700 free spins.

What are the Gamification Mechanisms and How to Optimize Them?

Several companies have begun providing gamification software and services to the iGaming industry. This also explains the increasing number of online casinos that employ gamification strategies.

Gamification Mechanics

Online casino operators opt to use mechanisms like missions, points, and leaderboards – elements that are normally present in the VIP Programs offered by most casinos. But what sets regular VIP Programs from gamified VIP Programs is the overall experience provided by casinos to its loyal customers and potential market.

However, the key point operators must look at is how gamification will keep their players entertained but also provide a user-friendlier process that players of all kinds and levels will appreciate and enjoy.

Want to know more about gamification in iGaming? Follow on Twitter for the latest news and developments in crypto and blockchain gaming.


If you’re interested in getting an updated 2020 list of all Bitcoin casino reviews for this market, check out the casino review section.

1xBit Live Gaming Cup Play with Cryptos



Start your weekends with a bang at National Casino

July 29, 2021

Get 100 free spins and 50% bonus when you deposit to your account on a Friday—a perfect way to kick off your weekend! Olympics 2021 promo gives free spins, cash prizes and more

July 21, 2021

The 2020 Summer Olympics is finally here! Join in celebrating the Tokyo Olympics and get rewarded with lots of prizes.

Lucky Tiger Casino welcomes you with 100 free spins

July 14, 2021

Get 100 free spins on Cash Bandits 3 slot valid for your first 3 deposits. Join and make your deposit to start playing at Lucky Tiger Casino!


Interview with Eman Pulis, Founder of SiGMA

July 14, 2020

We had the opportunity to talk to Eman Pulis, founder of SiGMA, a highly-successful iGaming expo and conference home to 14000 attendees and 500 exhibitors.

Interview with Gregor Rozic, Sales Manager at GameART

July 7, 2020

We’ve had the opportunity to talk to GameART Sales Manager Gregor Rozic, who has 10 years of experience in online gaming on casino and poker content.

Interview with Magnus Leppäniemi, VP of Marketing & Head of Esports at Esports Entertainment Group

June 30, 2020

We had the opportunity to talk to Magnus Leppäniemi, VP of Marketing & Head of Esports at Esports Entertainment Group and member of Advisory board.

Your Message


    Please enter your email address:

    No account yet? Register here
    Forgot Password? Click here
    Already have an account? Login
    Forgot Password? Click here