Skip to main content
110% Deposit Bonus from mBit

Being a Casino Operator VS Being a Casino Affiliate

Ever wondered what it is like to be a casino operator or a casino affiliate? And which one would you rather be?

Starting and creating a career in the iGaming business is no joke. But if there are two roles you may want to consider taking, those are as a casino operator and as a casino affiliate, both of which let you make money with Bitcoin casino. These two have distinct responsibilities, but trust that they both require focus, dedication, and patience. To give a clear view of what it takes to be either one, here is an overview of the differences between a casino operator and a casino affiliate.

Planning and Organization

This is the most important difference between being an operator and an affiliate. When you are an affiliate, your main job is to promote partner casinos, and you can do this by setting up your own affiliate website, launch signature campaigns in forums, do email marketing, and other means.

But when you are an operator, you have to create an online casino. As an operator, you have to choose software and game providers, themes, payment options, customer services, licensing, and you have to sort out the technical and security aspects. You also have to create marketing strategies, build a brand, promote this brand with your own affiliate programs. Furthermore, you have to finance everything from top to bottom and most likely, you may face challenges in the beginning, especially when your brand is not effectively marketed.

Rewarding SEO Efforts

As a casino operator, you need to ensure that your brand gets the attention it needs from your target market. Through effective SEO strategies, you can effectively strengthen your casino’s online presence, especially on search engine pages like Google. This step is crucial because the competition in the iGaming industry is high. Think of it this way, you would want your brand to stand out from the crowd, and the first step in doing so is to join that crowd. This means you need to get your brand to join the competitors under the same spotlight then find ways to outshine them all.

The same idea is true for affiliates, too. Big-time online casino affiliates set up their own websites that function as their primary means to attract players. These players may then sign up in the partner casinos via the affiliate link, enabling affiliates to earn. As an affiliate, you must make sure that your affiliate website also gets enough attention on Google for the specific keywords you want to target and rank for. But instead of offering actual casino experience through casino games and bonuses, you as an affiliate offer useful resources like casino reviews and articles that can both help enrich your audience’s knowledge and help you promote your partner casinos.

Lisa Stainfield, Head of AffPapa.com, told BestBitcoinCasino.com:

“Affiliate industry is quite dense these days. You need to work truly hard in order to leave you footprint in this field. But it is not impossible of course – we have seen many successful cases and constant appearance of new rising stars is the proof of that. I’d suggest following tips:1) Create fresh content that is different from what your competitors do 2) Make sure you can rely on the technical side of your project – website speed, competent SEO, user-friendly interface etc. 3) Have patience”

In effect, SEO is just as important for casino operators as it is for casino affiliates. This also shows the role affiliates play in the success of online casinos, especially those that have just started in the business.

Player Retention

One of the duties operators must be good at is to ensure that the casino always gives players enough reasons to stay and have a great time. After all, you as an operator would want to have high player retention rate as this means steady revenue, a bigger players base, and more. In order to achieve this, you must make sure that your casino does the following:

  • Have reliable customer service
  • Add new games for variety
  • Offer exciting promotions
  • Giveaway casino bonus deals

Addressing player retention works hand in hand with adding new players, which can be done through the help of affiliates. Your casino partners can lead potential players to your casino, which should then have the right elements that will not only encourage them to sign up and make a deposit but to keep playing in your casino as well.

*  *  *  *

Ready to be either a casino operator or a casino affiliate? Get yourself constantly updated on the latest of the gambling industry, check our website for daily news and articles.

Follow BestBitcoinCasino.com on Twitter for the latest news and developments in crypto and blockchain gaming.

RELATED ARTICLE


If you’re interested in getting an updated 2020 list of all Bitcoin casino reviews for this market, check out the casino review section.

1xBit Live Gaming Cup Play with Cryptos

LATEST CASINO NEWS & INTERVIEWS


News

How to Improve Your Winnings When Playing Online Slots in Bitcoin Casinos

July 11, 2020

Want to know how to win big when playing slots in Bitcoin casinos? Check out these useful tips that help you get more Bitcoin casino winnings.

How to Make the Most of Ego Casino Promotions

July 10, 2020

Ego Casino has done a spectacular job in creating promotions that fit seamlessly into a gambler's play. Check out these amazing Ego Casino promotions.

BlueOcean Gaming Offers New Online Slots Perfect for Summer 2020

July 10, 2020

Nothing could be better than playing in Bitcoin casinos these amazing new slots that are perfect summer picks this year aggregated by BlueOcean Gaming.

Interviews

Interview with Gregor Rozic, Sales Manager at GameART

July 7, 2020

We’ve had the opportunity to talk to GameART Sales Manager Gregor Rozic, who has 10 years of experience in online gaming on casino and poker content.

Interview with Magnus Leppäniemi, VP of Marketing & Head of Esports at Esports Entertainment Group

June 30, 2020

We had the opportunity to talk to Magnus Leppäniemi, VP of Marketing & Head of Esports at Esports Entertainment Group and member of Vie.gg Advisory board.

Interview with Elise Cray, Marketing & Operations Manager at iTech Labs

June 23, 2020

We talked to Elise Cray, Marketing & Operations Manager at iTech Labs, in charge for Online Gaming systems certification and Quality Assurance testing.

CHOOSE CASINOS NOW
Your Message
LEAVE A MESSAGE
RESET PASSWORD

Please enter your email address:

LOGIN TO BBC
No account yet? Register here
Forgot Password? Click here
JOIN US NOW
Already have an account? Login
Forgot Password? Click here