Ever wondered what it is like to be a casino operator or a casino affiliate? And which one would you rather be?
Starting and creating a career in the iGaming business is no joke. But if there are two roles you may want to consider taking, those are as a casino operator and as a casino affiliate, both of which let you make money with Bitcoin casino. These two have distinct responsibilities, but trust that they both require focus, dedication, and patience. To give a clear view of what it takes to be either one, here is an overview of the differences between a casino operator and a casino affiliate.
Planning and Organization
This is the most important difference between being an operator and an affiliate. When you are an affiliate, your main job is to promote partner casinos, and you can do this by setting up your own affiliate website, launch signature campaigns in forums, do email marketing, and other means.
But when you are an operator, you have to create an online casino. As an operator, you have to choose software and game providers, themes, payment options, customer services, licensing, and you have to sort out the technical and security aspects. You also have to create marketing strategies, build a brand, promote this brand with your own affiliate programs. Furthermore, you have to finance everything from top to bottom and most likely, you may face challenges in the beginning, especially when your brand is not effectively marketed.
Rewarding SEO Efforts
As a casino operator, you need to ensure that your brand gets the attention it needs from your target market. Through effective SEO strategies, you can effectively strengthen your casino’s online presence, especially on search engine pages like Google. This step is crucial because the competition in the iGaming industry is high. Think of it this way, you would want your brand to stand out from the crowd, and the first step in doing so is to join that crowd. This means you need to get your brand to join the competitors under the same spotlight then find ways to outshine them all.
The same idea is true for affiliates, too. Big-time online casino affiliates set up their own websites that function as their primary means to attract players. These players may then sign up in the partner casinos via the affiliate link, enabling affiliates to earn. As an affiliate, you must make sure that your affiliate website also gets enough attention on Google for the specific keywords you want to target and rank for. But instead of offering actual casino experience through casino games and bonuses, you as an affiliate offer useful resources like casino reviews and articles that can both help enrich your audience’s knowledge and help you promote your partner casinos.
Lisa Stainfield, Head of AffPapa.com, told BestBitcoinCasino.com:
“Affiliate industry is quite dense these days. You need to work truly hard in order to leave you footprint in this field. But it is not impossible of course – we have seen many successful cases and constant appearance of new rising stars is the proof of that. I’d suggest following tips:1) Create fresh content that is different from what your competitors do 2) Make sure you can rely on the technical side of your project – website speed, competent SEO, user-friendly interface etc. 3) Have patience”
In effect, SEO is just as important for casino operators as it is for casino affiliates. This also shows the role affiliates play in the success of online casinos, especially those that have just started in the business.
One of the duties operators must be good at is to ensure that the casino always gives players enough reasons to stay and have a great time. After all, you as an operator would want to have high player retention rate as this means steady revenue, a bigger players base, and more. In order to achieve this, you must make sure that your casino does the following:
- Have reliable customer service
- Add new games for variety
- Offer exciting promotions
- Giveaway casino bonus deals
Addressing player retention works hand in hand with adding new players, which can be done through the help of affiliates. Your casino partners can lead potential players to your casino, which should then have the right elements that will not only encourage them to sign up and make a deposit but to keep playing in your casino as well.
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