Creating and managing online casinos is trickier than most people think. Operators must make careful decisions from choosing which software to use, which features to offer, and what rewards to give as these determine their business’ success.
The iGaming industry is already home to a multitude of betting sites. Earning a top-tier spot on the market is an even steeper climb with the rise of cryptocurrency and blockchain gaming. To achieve this feat is to tick off most if not all items on the how-to-be-a-successful-casino checklist.
Doing so, however, is not always the case as is with the situation of Crypto Fair Play Casino, a provably fair Bitcoin casino that missed some features and functions essential in the operation and marketing aspects of online casinos.
Have Poor Layout and Design
The casino’s logo, design, and layout are the first elements players will see upon visiting the website. As the cliché goes, first impressions last. This explains why badly designed casino pages, an unattractive logo, and wrong choice of colors leave a bad impression on the players, which most of the time results in their not choosing to sign up and play.
Crypto Fair Play Casino, with its bland color combination and rather seemingly empty pages, is guilty of having a poorly designed online casino. The homepage lacks dynamic features and fails to be visually appealing. Only the colors from the game thumbnails give life to the page, making this the lone good design decision.
This casino also has a strange set-up that directs players to a page dedicated for logging in and another for signing up for an account. Having to lead players to a separate page just to log in to their account is counterproductive, especially when players these days can conveniently perform the said tasks without leaving the homepage. The more clicks players need to make, the more inefficient the layout is.
Offer Inefficient Player Support
Knowing how to take good care of players is a must-do for all casino operators. One way to achieve this is to provide them with several efficient channels to voice out their concerns and questions. These efficient channels are missing in Crypto Fair Play Casino.
While it is true that a support email address as well as a feedback form are available, players do not have the means to speak with a support specialist in real-time. Most players require need prompt assistance and solutions. And in the absence of a live chat support feature, there is no way for them to get the help and attention they need.
Excellent customer service is one of the main ingredients to success. Without it, businesses in the iGaming market like the said casino will face difficulties in making a mark in the industry and in the cryptocurrency and blockchain gaming community.
Feature a Small Game Library
Crypto Fair Play Casino is firm in promoting its provably fair games. Currently with eight titles, this casino should consider developing more original games to supplement its rather small casino game library. Fortunately, though, there seems to be plans to add more games in the future.
The set-up wherein Bitcoin casinos offer only one or two games became popular in the early 2010s. However, some crypto-only casinos like FortuneJack has broken the mold by offering its own set of provably fair games along with popular games from well-known iGaming software developers like NetEnt, Microgaming, and Betsoft Gaming.
If Crypto Fair Play Casino wants to have an edge over its competitors, adding a variety of proprietary games or even integrating commercially available casino games will do the trick. Otherwise, the casino can stick to its initial plans and find itself miles away from success.
Skip Acquiring a Gaming License
An online gaming license is a prerequisite for all casinos that intend to legally operate in certain regions. And while several other crypto casinos are not licensed, players still prefer casinos that operate with one.
Crypto Fair Play Casino, apparently, has chosen to skip the license or is still in the process of acquiring one. Getting the Curacao gambling license will be the first step. From there on, the team behind this casino can see if applying for other licenses will be necessary. Of course, choosing to acquire other online gambling licenses is a sign of expansion. But a casino will only expand if it already has a massive player base.
Have Inconsistent Branding
On-point branding is crucial, especially for newcomers in the industry like Crypto Fair Play. This casino is yet to make a name for itself and is clearly not yet on the radar of most crypto casino players. This explains why the team behind this casino should be careful not to make inconsistent or questionable marketing actions.
For one, the tagline “The World’s Most Trusted Casino” implies the opposite. Other than the verification tools on board, Crypto Fair Play lacks features that will earn the trust of the crypto gambling community.
Another point against this casino is its use of what seems to be a freelance actor working for a popular platform as its casino representative. For the recently concluded Malta AI & Blockchain Summit this month, a certain Luis Perez (pictured below) signed up for the event to represent Crypto Fair Play. The same person can be seen in the videos published by the same casino. But the question is: “Is Mr. Luis Perez part of the Crypto Fair Play team or is he a paid freelance actor?”
Use an Unknown Affiliate Program
Casino affiliate marketing is an effective promotional tool. The Crypto Fair Play Casino team knows this, but might have made a mistake by working with an unknown affiliate program like Fair Play Matrix. Upon checking, the Fair Play Matrix website appears empty. Finding data about its partner casinos as well as information about its affiliate managers and commission plans is difficult.
Players and affiliates should watch out for these red flags to avoid risks of losing money or of having a bad experience. On the other hand, Crypto Fair Play Casino must step up its game either by choosing a different affiliate program or by making sure that Fair Play Matrix will have what it takes to earn the trust and respect of online casino affiliates.
Settle with Weak Online Marketing Presence
Operators must ensure that they maximize all available social media platforms to boost their presence. This goes hand in hand with ensuring that their website ranks well on search engines like Google.
In the case of Crypto Fair Play Casino, however, it is nowhere to be found. Its team should exert more effort into promoting the casino online. Making the casino rank for certain keywords is the first step, but the team also needs to set up social accounts that will serve as channels to reach out to potential players.
Clearly, one reason why Crypto Fair Play Casino is not yet able to penetrate the crypto gaming scene is its lack of presence in the medium in which it operates.
Success in the iGaming industry does not happen overnight. However, it will be more elusive if operators fail to effectively promote and present their casinos to the online gambling community.
Crypto Fair Play, along with other casinos suffering from common business and marketing mistakes, must find the best solutions as soon as possible. Only until then will crypto casino players begin to learn to trust and patronize it. Crypto Fair Play has a long way to go, and it should start taking one step after another if it intends to stay and succeed in the iGaming business.
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