The Marketing Campaign of the Year will be revealed at the EGR Operator Awards 2018 on October 25. Here are three nominees that grabbed bettors' attention.
The 10 nominees shortlisted for the Marketing Campaign of the Year 2018 award need only weeks before knowing which among them will win at the EGR Operator Awards 2018 to be held in London, UK.
EGR outlined the criteria that judges will use to decide the award winner. The standards include innovation, creativity, as well as the success of the campaign.
This year’s shortlist is dominated by football-related advertisements and promotions, given that the FIFA World Cup—one of the most popular competitions in any sport—just concluded mid-year. However, a number of casino promotions also made the list.
Here are three of the shortlisted marketing campaigns that have caught the attention of bettors and players.
Paddy Power Betfair – Enough of the Nonsense
The Irish bookmaker has made fame in performing several PR stunts, as well as creative advertisements in the past years.
The campaign that gave Paddy Power the nomination included a hilarious skit suggesting how the newly instated Video Assistant Replay (VAR) used solely in soccer matches can be applied to solve real-life problems, which ranges from simple worries to false political promises.
Ninja Casino (Global Gaming) – Ninja Casino
Proud to announce that Global Gaming has made the 2018 EGR Operator Awards shortlist for ‘Socially Responsible Operator’ and ‘Marketing Campaign’ for Ninja Casino. Go Team GG!https://t.co/kodX9uRiLZ pic.twitter.com/ufmlLNSMpt
— Globalgaming (@Globalgaming555) September 7, 2018
Online casino game provider Global Gaming is on the running to bag the award for its revolutionary Ninja Casino.
The new online casino does not require its customers to register an account before playing. Instead, players simply need to deposit through a bank account to gain access to Ninja Casino’s game library that includes famous titles from NetEnt and Play’n GO.
Bwin (GVC Holdings) – Who Stole the Cup?
A star-studded betting promotion—that included some of the biggest names in football—earned bwin the chance of topping the award race.
Bettors can choose who would “steal” the FIFA World Cup by placing a wager on a team. Every match the team won would reward the bettors a £2 FreeBet.
In addition to that, the promotion was bolstered by the appearance of four previous World Cup winners in a two-minute video depicting each of them trying to steal the cup.
People eagerly awaiting which among the three—including other nominees such as Lottoland, BGO, tombola, Bethard Group, William Hill, BetVictor, and Sky Betting and Gaming—will win the Marketing Campaign of the Year award can catch the EGR Operator Awards 2018 on October 25, 2018 at the Grosvenor House Hotel in London.