Skip to main content

EGR Marketing Campaign of 2018 Award Up for Grabs, Here Are 3 Who Could Win It

The Marketing Campaign of the Year will be revealed at the EGR Operator Awards 2018 on October 25. Here are three nominees that grabbed bettors' attention.

The 10 nominees shortlisted for the Marketing Campaign of the Year 2018 award need only weeks before knowing which among them will win at the EGR Operator Awards 2018 to be held in London, UK.

EGR outlined the criteria that judges will use to decide the award winner. The standards include innovation, creativity, as well as the success of the campaign.

This year’s shortlist is dominated by football-related advertisements and promotions, given that the FIFA World Cup—one of the most popular competitions in any sport—just concluded mid-year. However, a number of casino promotions also made the list.

Here are three of the shortlisted marketing campaigns that have caught the attention of bettors and players.

Paddy Power Betfair – Enough of the Nonsense

The Irish bookmaker has made fame in performing several PR stunts, as well as creative advertisements in the past years.

The campaign that gave Paddy Power the nomination included a hilarious skit suggesting how the newly instated Video Assistant Replay (VAR) used solely in soccer matches can be applied to solve real-life problems, which ranges from simple worries to false political promises.

RELATED ARTICLE

Ninja Casino (Global Gaming) – Ninja Casino

Online casino game provider Global Gaming is on the running to bag the award for its revolutionary Ninja Casino.

The new online casino does not require its customers to register an account before playing. Instead, players simply need to deposit through a bank account to gain access to Ninja Casino’s game library that includes famous titles from NetEnt and Play’n GO.

Bwin (GVC Holdings) – Who Stole the Cup?

A star-studded betting promotion—that included some of the biggest names in football—earned bwin the chance of topping the award race.

Bettors can choose who would “steal” the FIFA World Cup by placing a wager on a team. Every match the team won would reward the bettors a £2 FreeBet.

In addition to that, the promotion was bolstered by the appearance of four previous World Cup winners in a two-minute video depicting each of them trying to steal the cup.

People eagerly awaiting which among the three—including other nominees such as Lottoland, BGO, tombola, Bethard Group, William Hill, BetVictor, and Sky Betting and Gaming—will win the Marketing Campaign of the Year award can catch the EGR Operator Awards 2018 on October 25, 2018 at the Grosvenor House Hotel in London.

RELATED ARTICLE

LATEST CASINO NEWS & BLOGS


News

OneTouch’s New Lucky Lion Slot Debuts in Crypto Casinos

July 10, 2019

Lucky Lion slot is a 5x3 Asian-themed mobile-first title from OneTouch, and it has exciting features like free spins, cascading reels, and wheel bonus.

Odds: Thurman Will Likely Defeat Pacquiao on July 20

June 25, 2019

Keith Thurman is the favored boxer to win the Welterweight title, but many expect a competitive match. The question now is can Manny Pacquiao pull an upset?

Interview with Playbetr Casino & Sportsbook

June 21, 2019

Here's an interview with Playbetr talking about the challenges and advantages of crypto gaming and what players can expect from Playbetr in the future.

Blogs

5 Fireworks-Themed Slots That Give You an Explosion of Fun

July 3, 2019

Love colorful fireworks? Here are five fireworks-themed slots by different game providers that can be played in most crypto-friendly casinos.

5 Crypto-Friendly Plinko Games You Should Play

June 19, 2019

Looking for crypto-friendly Plinko games? This list gives you the five best Plinko games online that you can play using BTC and other popular cryptos.

5 Times Sic Bo Macau Proves to Be Among BGaming’s Finest

March 13, 2019

BGaming recently released its new Sic Bo Macau game. Here's a rundown of features that make this game a must-play for fiat and Bitcoin casino players.

CHOOSE CASINOS NOW
LOGIN TO BBC
No account yet? Register here
JOIN US NOW
Already have an account? Login