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Esports Entertainment Group on a Roll With Key Partnerships

The esports-focused licensed online gambling company will be working with remarkable companies in the online sports betting and digital sports sectors.

With the new and extended partnerships up its sleeve, Esports Entertainment Group now has more to brag about on top of its being the first esports operator to have been listed on NASDAQ.

The Group, whose aim is to further push its brand into the global esports betting market along with top fiat-money and Bitcoin esports betting sites, sees how vital Oddin’s odds and risk management solutions are to its mission.

Described as different from other esports odds feed providers, Oddin, which is an esports feed and risk management provider, is among the newest companies Esports Entertainment Group is working with.

Grant Johnson, CEO of Esports Entertainment Group, said:

“Once we spoke to Oddin, we immediately saw how they can help us to bring our offering to a completely new level and continuously improve upon it. They offer a tremendous amount of unique expertise in both betting as well as esports. Their uptime and number of live markets are exceptional and we feel they are the market leaders.”

Oddin perfectly complements and Esports Entertainment Group as both parties are dedicated to improving the esports landscape today and in the future, according to Marek Suchar, Head of Partnerships at Oddin.

Further pushing to the global market, Esports Entertainment Group expanded its partnership with Dignitas, which functions as the esports subsidiary of New Meta Entertainment (NME).

Added to the multiple-year deal signed and closed in June 2019 is the provision that the naming rights to Dignitas’ Counter-Strike: Global Offensive esports team will be transferred to Esports Entertainment Group. This allows the Group to add the branding to the team’s jerseys.

Magnus Leppäniemi, VP of Marketing and Heads of Esports at Esports Entertainment Group, shared with the vision of

“We are going beyond the traditional, sportsbook betting. We have Fantasy games on the leading esports leagues, pool betting, in-game betting and even the casino-style games. Players can watch their favorite esports matches and bet on the action they are seeing on their screens then and there. It’s about making the ultimate esports entertainment destination.”

Other than the naming rights, the new deal between the Group and Dignitas enables for a joint project that focuses on the New Jersey marketplace in the US, specifically digital and physical activations. In 2019, Dignitas was the first esports organization that gave the state a new gaming facility.

Meanwhile, Esports Entertainment has secured another multi-year partnership with Twin River Worldwide Holdings, Inc. The new team-up will make possible the Group’s proprietary mobile sports betting product to launch in the state of New Jersey. This will happen once Twin River provides all the requirements and approvals needed to complete its acquisition of Bally’s Atlantic City.

Meanwhile, Esports Entertainment completes acquisition of FLIP Sports, taking control of its assets, staff, and intellectual property.

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