Google Play UK Opens Store to iGaming Mobile Apps
Google Play in the UK will soon become online gaming apps friendly next month. Gambling apps are one of the restricted content that is not allowed in the Play store.
The ones that are likely to benefit the most out of this move are fiat and Bitcoin poker room operators. Casino operators can also make the most out of creating their own apps and have it listed in the Play store. This is a big step from simply having mobile apps that promote Bitcoin.
Google Play gambling apps
According to the list of restricted contents in Google Play’s Developer Policy Center, the platform does not allow gambling apps. These are apps that facilitate online gambling for sports, casino, lotteries, and even skill games that provide money or something of equal value. On the other hand, Google allows ads that show gambling services. However, the ad needs to comply with local laws where it does not target young audiences.
It is still possible to run a gambling app on an Android device by turning off certain security settings and running an APK installer. However, this method can expose a user to viruses or malware.
However, Google is set to change its policy for its UK, France, and Ireland Play store next month by removing the restriction on gambling apps. The UK-based Degree53 reported this news.
Andrew Daniels, managing director of Degree5, said:
“From the beginning of August 2017, Google will accept applications for the distribution of gambling apps within the Play store in the UK, France and the Republic of Ireland. At a later date, this policy change may be expanded to new regions and countries. Upon submission, developers will be required to provide documentation for the apps, including licences for the countries they’re looking to target. This process will likely be similar to Apple’s, taking slightly longer to approve to make sure everything is done correctly and legally. This is a huge opportunity for gaming operators to grow their Android app portfolio and user base.”
This is not the only time that Google relaxed its restrictive content policy. In 2015, the Play store allowed two daily fantasy sports apps on the store right at the start of the NFL season.
Google Play benefits
Bitcoin poker rooms such as Americas Cardroom and BetOnline.ag can make the most out of Google’s new policy. Many poker room clients are only available on desktop computers that use Windows and iOS operating systems. By allowing gambling apps on the Google Play store for certain countries, poker room companies might make a mobile version of its clients. Players from any of these cardrooms can also enjoy joining a tournament while on-the-go.
A casino operator that has a mobile-friendly version of his website can also benefit from having an app version of his site available in the Play store. The store can open an operator’s website to millions of users who browse the Google Play store in countries that allow gambling apps.