Skip to main content

Google Play UK Opens Store to iGaming Mobile Apps

Google is opening the doors of its UK Play store to gambling apps in August. Bitcoin casino operators can get the most out of having their app listed.

Google Play in the UK will soon become online gaming apps friendly next month. Gambling apps are one of the restricted content that is not allowed in the Play store.

The ones that are likely to benefit the most out of this move are fiat and Bitcoin poker room operators.  Casino operators can also make the most out of creating their own apps and have it listed in the Play store. This is a big step from simply having mobile apps that promote Bitcoin.

Google Play gambling apps

Play Bitcoin casino games in mobile apps

According to the list of restricted contents in Google Play’s Developer Policy Center, the platform does not allow gambling apps. These are apps that facilitate online gambling for sports, casino, lotteries, and even skill games that provide money or something of equal value. On the other hand, Google allows ads that show gambling services. However, the ad needs to comply with local laws where it does not target young audiences.

It is still possible to run a gambling app on an Android device by turning off certain security settings and running an APK installer. However, this method can expose a user to viruses or malware.

However, Google is set to change its policy for its UK, France, and Ireland Play store next month by removing the restriction on gambling apps.  The UK-based Degree53 reported this news.

Andrew Daniels, managing director of Degree5, said:

“From the beginning of August 2017, Google will accept applications for the distribution of gambling apps within the Play store in the UK, France and the Republic of Ireland. At a later date, this policy change may be expanded to new regions and countries. Upon submission, developers will be required to provide documentation for the apps, including licences for the countries they’re looking to target. This process will likely be similar to Apple’s, taking slightly longer to approve to make sure everything is done correctly and legally. This is a huge opportunity for gaming operators to grow their Android app portfolio and user base.”

This is not the only time that Google relaxed its restrictive content policy. In 2015, the Play store allowed two daily fantasy sports apps on the store right at the start of the NFL season.

Google Play benefits

Bitcoin poker rooms such as Americas Cardroom and can make the most out of Google’s new policy. Many poker room clients are only available on desktop computers that use Windows and iOS operating systems. By allowing gambling apps on the Google Play store for certain countries, poker room companies might make a mobile version of its clients. Players from any of these cardrooms can also enjoy joining a tournament while on-the-go.

A casino operator that has a mobile-friendly version of his website can also benefit from having an app version of his site available in the Play store. The store can open an operator’s website to millions of users who browse the Google Play store in countries that allow gambling apps.



OneTouch’s New Lucky Lion Slot Debuts in Crypto Casinos

July 10, 2019

Lucky Lion slot is a 5x3 Asian-themed mobile-first title from OneTouch, and it has exciting features like free spins, cascading reels, and wheel bonus.

Odds: Thurman Will Likely Defeat Pacquiao on July 20

June 25, 2019

Keith Thurman is the favored boxer to win the Welterweight title, but many expect a competitive match. The question now is can Manny Pacquiao pull an upset?

Interview with Playbetr Casino & Sportsbook

June 21, 2019

Here's an interview with Playbetr talking about the challenges and advantages of crypto gaming and what players can expect from Playbetr in the future.


5 Fireworks-Themed Slots That Give You an Explosion of Fun

July 3, 2019

Love colorful fireworks? Here are five fireworks-themed slots by different game providers that can be played in most crypto-friendly casinos.

5 Crypto-Friendly Plinko Games You Should Play

June 19, 2019

Looking for crypto-friendly Plinko games? This list gives you the five best Plinko games online that you can play using BTC and other popular cryptos.

5 Times Sic Bo Macau Proves to Be Among BGaming’s Finest

March 13, 2019

BGaming recently released its new Sic Bo Macau game. Here's a rundown of features that make this game a must-play for fiat and Bitcoin casino players.

No account yet? Register here
Already have an account? Login