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ICE London 2019 Conference Recap & Highlights

ICE London 2019 set the bar higher this year with its bigger and better exhibition floor at ExCeL London from Feb. 5 to 7.

Thousands of iGaming exhibitors and professionals filled the venue as prominent names and newcomers in the industry showcased their latest products. The floor was filled with B2B platforms, innovative game developments, and mobile product offerings, among others.

Here’s a quick recap of the highlights during the three-day ICE London 2019 conference:

SBTech Unveiled ‘Exploding Jackpots’ Innovation

Celebrating its 10th consecutive year in ICE London, SBTech impressed the crowd with its new cross-platform jackpot innovation called ‘Exploding Jackpots.’

SBTech’s must-drop timed and amount-based jackpots will be added to any casino game or sports bet hosted on the SBTech platform.

SBTech wrote:

“Exploding Jackpots is the ultimate gamification tool for operators enabling their players to receive an enhanced experience, with the chance of randomly unlocking one or more potentially life-changing cash prizes across any sports bet or slot spin. In turn, operators can use the product to significantly boost cross-sell opportunities, and maximize their marketing efforts by alerting players to the status of ‘must-drop’ jackpots, before a sporting event begins or during a popular match or tournament”

GiG Highlighted New Games and Their ‘360 Proposition’

Stationed at N7-418, Gaming Innovation Group (GiG) gave a preview of their upcoming slots: Fruit Slot™, Pop Star, and MegaNova™. GiG CEO Richard Brown talked about their ‘360 proposition’ that allows for a smooth transition of brands to online space.

He said as published online:

“We have managed to capture an entire value train within iGaming with a different solutions ranging from GiG Core, which is the platform itself, we then have a full-serviced sports book solution, media services, and we have just launched a gaming studio which is in its early childhood. That enables partners to transition online whether they’re big brand or land-based casinos, with only one point of contact.”

NetEnt Introduced 2 New Video Slots

Popular game creator NetEnt showcased the new online slots that players can expect to find in their favorite NetEnt-powered casinos. Ozzy Osbourne video slot and Conan video slot are the two newest character-based games that each come with unique features and gaming experience.

CardPay Hosted “ICE New Year Party”

CardPay created a venue for key industry players to network in its private party at Belowzero Ice Bar. Back at ExCeL London, the payment service provider treated ICE London attendees with drinks, discussions, and football.

CoinPoint Spread Word About Blockchain in Gaming

Premium digital marketing agency CoinPoint hosted the #SatoshiVisionParty that welcomed key professionals from iGaming, crypto and blockchain.

CoinPoint made available in their booth an “A to Z Blockchain Implementation” file accessible by scanning a QR code. The file guides users to understand how different businesses and sectors including iGaming can utilize blockchain technology. Those who scanned the QR code earned a free consultation from CoinPoint, with the chosen winner to be announced on their social media accounts soon.

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