Income Access to Help Expand Lottoland Brand in New Affiliate Deal

Online lottery betting site Lottoland and marketing services provider Income Access have struck a new deal that will benefit the gaming hub’s partners.

On July 9, Income Access has announced the expansion of its partnership with Lottoland. The deal came as part of Lottoland’s objective to grow its customer reach after recently entering the gaming market in Brazil, Canada, and the UK.

The partnership will see Income Access power Lottoland’s affiliate programs in Canada and beyond. In addition, the affiliate marketing solutions provider will handle current and future programs of the betting site. Partners in Brazil, Canada, UK, and other markets can profit from a commission structure of between 25 to 35 percent share on net revenue.

This new deal, however, is not the first between the two companies. In August 2017, Lottoland re-launched its affiliate program with the help of Income Access’ platform.

Nigel Birrell, Lottoland CEO, said:

“Lottoland is pleased to be working with the Income Access Affiliate Team and will look to draw on their wealth of knowledge in the industry. They’ll also help us as we enter new markets, such as Canada. We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.”

Tara Wilson, general manager at Income Access, said:

“We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond. From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate programs in Europe, Income Access has considerable expertise in optimizing the affiliate channel for online lottery brands.”

Lottoland offers online betting on some of the biggest lottery draws from various countries. Punters can place a wager on a set of numbers they think will appear in the physical lotteries. Winners will then get a jackpot worth the same as those in physical lotto draws.

The Gibraltar-based online lotto’s games are licensed and regulated by different gambling regulatory bodies, including the Government of Gibraltar, the UK Gambling Commission, and the Agenzia delle Dogane e dei Monopoli in Italy, among others.

| Related: Aussie Gov’t Signs Laws Banning Lottoland, Synthetic Lotteries

Lottoland’s Next Winner

As Lottoland continues to expand, more and more punters can get the chance to win big with the site’s online lottery betting options. These include placing wagers on famous lotteries, including US’ Powerball and Mega Millions, EuroMillions, and Germany’s Lotto 6 aus 49.

Bettors can aspire to beat the biggest winner in online gaming history, who bagged the jackpot prize playing on Lottoland. On June 8, the lotto-betting site reported that a punter from Germany bagged €90 million by betting on European lottery EuroJackpot’s June 1 draw.

Christina, the 36-year-old winner, said:

“I couldn’t believe it! I’m still in shock, to be honest! It’s a lot to take in, but I’m so happy to be finally be able to look after my mum and the rest of my family. I’ve always wanted to travel and visit new countries. Finally I’ll be able to afford my dream holiday: driving coast-to-coast across the USA in a camper van!”

Birrel, talking about the record, added:

“It’s also a huge landmark for Lottoland; not only is €90 million our record payout, but it’s also the world’s largest online gaming win – ever! More and more players from the world are waking up to the fact that they can bet on the world’s biggest jackpots right here at Lottoland. We look forward to breaking more records in the future.”

Lottoland currently services 13 markets with over eight million online customers, with plans to launch the brand in the Italian market later this year.

| Related: Lottoland Releases First-Ever Bitcoin Lotto Jackpot