Skip to main content
110% Deposit Bonus from mBit

Interview with RAIG Chairman Clive Hawkswood

Clive Hawkswood is the current chairman of Responsible Affiliates in Gambling (RAiG). RAiG, an independent body founded in May 2019, aims to promote social responsibility in the UK affiliate marketing sector, as well as establish a safer gambling environment for consumers.

What are the main problems or challenges Responsible Affiliates in Gambling (RAiG) aims to address?

There is a perception, fair or not, that affiliates do not play their part in wider industry initiatives in the UK to promote social responsibility and create a safer gambling environment for consumers. In the current climate where there are ongoing calls for tighter gambling regulation and specifically the marketing of gambling, affiliate advertisers have become an easy target.  The challenge then is to demonstrate that the sector does indeed take its responsibilities seriously and that it is proactively seeking ways to improve consumer protection.

How has RAiG benefited the gaming industry so far?

We were only established last year so it’s still early days, but at least for the first time there is now a group that can speak with regulators and others on behalf of affiliates so that the sector has some kind of voice when issues which affect it are being discussed.

What is the take of RAiG in the integration of blockchain technology and cryptocurrency in casino affiliate programs?

We don’t have one yet.  Our priorities have largely been defined by concerns expressed to us by gambling and advertising regulators.  They have so far not mentioned the marketing of blockchain and cryptocurrency as an issue of concern.

What are the plans of Responsible Affiliates in Gambling in 2020?

We are still developing our work programme, but high on the agenda will be how to reduce the marketing material that is sent to self-excluded customers and working with some specialist charities to establish social responsibility training programmes for the affiliate sector.

What trends in casino affiliation do you see in 2020?

In established markets like the UK, Spain and Denmark I think there will be an increasing focus on player retention rather than player recruitment.  I would also see gaming operators looking more closely at their ROI to determine which channels work best for them in what continues to be a fast moving digital market.

Thank you!

Want to know more news and information related to safer and responsible gambling? Follow on Twitter, Telegram, and Minds.



Kronoverse’s CryptoFights Shows BSV Blockchain’s Power

January 31, 2020

CryptoFights is a blockchain-based PvP turn-based game that demonstrates the power of Bitcoin SV (BSV) as the premier blockchain for gambling and gaming.

No More Credit Cards in iGaming? Crypto Is the Answer

January 28, 2020

The use and integration of cryptocurrencies in online gambling websites can vastly improve the process for operators and gaming experience for players.

Reality Clash Redefines Mobile Gaming Landscape

December 16, 2019

Reality Clash is a Blockchain-based augmented reality (AR) game that combines the elements of Pokemon GO and first-person shooter games.


Spooky & Creepy: Halloween Slots for Crypto Players

October 28, 2019

These online slots are perfect for Halloween! Check out the new Halloween slots from popular game providers on fiat money and crypto casinos online.

4 Reasons Why Game Providers’ Crypto-Themed Slots Fail to Attract Crypto Players

September 4, 2019

How can crypto-themed slots effectively get the attention of crypto players and tap the growing crypto gambling community? Here are 4 mistakes to avoid.

5 Fireworks-Themed Slots That Give You an Explosion of Fun

July 3, 2019

Love colorful fireworks? Here are five fireworks-themed slots by different game providers that can be played in most crypto-friendly casinos.

No account yet? Register here
Already have an account? Login