Skip to main content

New Study: US Millennials Demographic Favors Online Gaming

A recent study from YouGov found that millennials in the US find land-based casinos to be depressing and are likely to support legal online gaming.

Millennials–people who were born around the 80s and 90s, in the US believe that land-based casinos are not the adult playgrounds that previous generations of people perceived, according to a recent study by YouGov, a London based data research firm.

While most of the US millennial demographic find land-based casinos to be depressing, they are in support of online gambling. But gaming operators must step up their game by providing products that millennials want in order to bring in players from the said demographic.

Insight on Millennials’ Attitude Toward Casinos

In the YouGov gambling data study that consists of 32,000 US residents, about 47 percent of respondents who are millennials aged 18 to 34 think that land-based casinos are depressing. On the other hand, 33 percent of millennials do not find casinos to be depressing, while20 percent neither agree nor disagree. Only 41 percent of respondents in the age groups of 35 to 49 and 50 to 64 are turned off by land-based gambling venues. Meanwhile, 49 percent of respondents who are aged 65 and above disagree that casinos are dreary places.

Paul Hiebert, a researcher of YouGov, said:

“Older consumers are also more likely than younger consumers to say these traditional casinos represent good quality.”

YouGov’s data in regard to the legalization of online gambling find that 50 percent from US respondents within the age groups of 18 to 34 back the legislation, while only 28 percent disagree.  Fifty-two percent of US respondents aged 35 to 49 and 41 percent of respondents aged 50 to 64 also support legal online gambling. About 59 percent of respondents aged 65 and above oppose the legislation for legalized online gaming.

Robert Ambrose, professor of casino management in Fairleigh Dickinson University, said:

“This is the first generation that has grown up from diaper to ‘cap and gown’ centered in a planet-sized evolution of technology. So why wouldn’t they be bored with some of the casino environments and products of the past?”

This trend comes from the common notion that millennials do not favor traditional luck games like slots or table games in casinos. According to the Millennial Entertainment Preferences Study, people who become adults from 2000 to 2010 gamble at lower rates than previous generations. The study found that millennials spend 8.5 percent of their budget on gambling while non-millennials spend 23.5 percent on luck games.

| Related: Skill Gaming vs Gambling: Which Do You Prefer?

Key to Attract Millennials

Based on YouGov’s study, online gaming operators have a slight advantage over land-based casino venues. But millennials will not flock toward the nearest gaming website unless operators add something unique and engaging to online casinos.

One way some online and land-based casinos succeed in persuading millennials to bet with real money are through skill-based games. Some of these games are similar to arcade games that require skills in order to win. Others are in the form of competitive card games such as Texas hold’em poker tournaments. The appeal of these games comes from a sense of control over the players’ payout.

Another means to attract young players are esportsbooks. Live viewers of esports events are overwhelmingly filled by millennials. Operators can connect with young players with betting markets for major pro-gaming tournaments like The International, Valve’s popular Dota 2 tournament. Fortunately for sportsbook operators, the latest PASPA ruling in the New Jersey case may allow book makers to provide betting markets for esports events to millennial players in the US.

| Related: 2 US States Prepare to Launch Own US Sports Betting Market



Eastern European Gaming Summit 2019 – Trailblazing the iGaming Innovations

September 5, 2019

EEGS 2019 will be at the Inter Expo Center in Sofia on 19-20 Nov. and will delve into the current disruptions within the land-based & online gaming worlds.

Mekong Gaming Summit to Explore Gaming Regulations This September

August 29, 2019

Amid the country's crackdown on online gambling, the first Mekong Gaming Summit by Asia Gaming Brief will take place on Sep. 10-12 in Phnom Penh, Cambodia.

Edgeless Releases New Provably Fair Hi-Lo Game

August 29, 2019

Edgeless releases its new Hi-Lo game and gives the fastest players the chance to get up to 5,000 EDG through the limited special offers this week.


4 Reasons Why Game Providers’ Crypto-Themed Slots Fail to Attract Crypto Players

September 4, 2019

How can crypto-themed slots effectively get the attention of crypto players and tap the growing crypto gambling community? Here are 4 mistakes to avoid.

5 Fireworks-Themed Slots That Give You an Explosion of Fun

July 3, 2019

Love colorful fireworks? Here are five fireworks-themed slots by different game providers that can be played in most crypto-friendly casinos.

5 Crypto-Friendly Plinko Games You Should Play

June 19, 2019

Looking for crypto-friendly Plinko games? This list gives you the five best Plinko games online that you can play using BTC and other popular cryptos.

No account yet? Register here
Already have an account? Login