Odds on Marketing to Strengthen Sportsbet.io Global Brand
Odds on Marketing will increase the global brand awareness of Sportsbet.io for the build-up to the upcoming World Cup 2018 in Russia.
Powered by CoinGaming.io, Sportsbet.io aims to make its name known across various markets before the World Cup with the agency’s marketing campaign. This can help bring back punters with dormant accounts and expand the sportsbook’s current audience.
Odds on Marketing Services
The marketing agency is known for its multi-channel digital brand strategy. This is the same strategy that Odds on Marketing used with William Hill and The FA, focusing on the expansion of a brand’s existing customer base.
David Lynn, director of Odds on Marketing, said:
“Sportsbet.io offers a betting proposition equal to, if not better than many of the tier one operators, and we’re pleased to assist them in enhancing their digital brand identity over the coming months. Our expertise working with leading sportsbook operators gives us the expertise to ensure content reaches the widest audience possible, while also boasting high conversion rates through innovative campaigns and other strategies.”
Part of Odds on Marketing’s strategy is to increase Sportsbet.io’s brand across an international audience. Online content from the marketing agency will be translated into various languages including Brazilian, Japanese, Russian, and Portuguese. These languages indicate that Odds on Marketing will reach out to jurisdictions that have promising gaming markets.
The live streaming calendar feature of Sportsbet.io is the key focus of Odds on Marketing’s strategy. This feature is a recent addition to the Bitcoin sportsbook after the rebranding. The live betting service is also exclusive to Sportsbet.io on the Bitcoin gaming market. Odds on Marketing can connect with many punters and drive conversion with the live stream feature as the focus of its strategy.
Sportsbet.io World Cup Goal
The popularity of the World Cup in Russia is expected to drive a large number of punters to online sports betting sites this summer. Sportsbet.io aims to bring in a good portion of football bettors to its sportsbook with its marketing campaign.
Joe McCallum, director of sportsbook at the Coingaming Group, said:
“After our recent rebrand and with the World Cup imminent, we wanted to build on our current awareness within the wider betting audience and Odds On Marketing are well suited to deliver this. Their plans leading through the end of the season will streamline and bring consistency to our brand identity around our ‘fun, fast and fair’ mantra, while also helping us appeal to new customers and reactivating those who have previously bet with us.”
FIFA punters are sure to appreciate the latest website design of Sportsbet.io after its rebranding. The sportsbook has a user-friendly navigation feature that allows punters to access various sporting events with ease on desktop and mobile devices.
The sportsbook boasts other features like its one-click bets and rapid cashouts, which allows for a smooth betting experience. There is also a personalization feature of the site which presents bettors with relevant markets and matches.
The casino section of Sportsbet.io provides more than 1,400 games from leading providers like Quickfire, Thunderkick, NetEnt, and Betsoft Gaming. There are also live dealer games from the likes of Ezugi and Asia Gaming.