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Pandemic Forces Gambling Operators to Shut Down Advertising

As the coronavirus lockdown continues to change our lives, governments worry that it might be the cause of booming gambling addictions due to boredom.

Some countries are already adding limitations to gambling as the players amount is increasing. Thus, BGC (the Betting and Gaming Council) decided to have gambling companies remove their ads from the telly and radio, as well. And while Switzerland gave away online casino licenses, two Swiss online casinos experienced payment issues beginning March this year.

Those slots are going to be filled with gambling messages on safety and the money behind those slots will be donated and removed. However, a way to go around this preposition is digital marketing and advertising on social media.

Michael Dugher, the BGC chief executive, commented:

“There will always be alarmist noises from anti-gambling prohibitionists who just want to grab headlines. We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond. I hope now that other major gambling operators like the National Lottery follow our lead.”

All operators must make those changes by the 7th of May.

Other specialists raise their voice on the topic like the director of the National Problem Gambling Clinic, Dr. Henrietta Bowden-Jones said that right now the gambling industry should really show off their morals.

The chair of all-party parliamentary group on gambling harm, Carolyn Harris said:

“This is a clear admission that gambling advertising is having a profound effect on the level of problem gambling we are seeing across the UK. I welcome today’s decision but I wish it could have been made on day one of the lockdown, rather than six weeks down the line. The damage already done is hard to comprehend. It’s vital that this is extended to all gambling advertising on all mediums throughout this pandemic.”

These changes were issued after an announcement that baliffs visiting won’t happen during lockdown by the “Taking Control of Goods and Certification of Enforcement Agents” amendment.

For example, all bailiff visits are banned except from phoning debtors, so the concern is that they will stress out the more vulnerable people who lost their income.

The Citizens Advice group proposed to the government to grant payment holidays to people without jobs during the COVID-19 outbreak.

The chief executive of the Money Advice Trust, Joanna Elson said:

“If the government does not act on council tax, we are risking a rush of bailiff visits to collect the resulting arrears after this crisis is over.”

Furthermore, the chief executive of StepChange Debt Charity, Phil Andrew said:

“Statutory regulation of the bailiff sector is the “vital next step” that the Ministry of Justice should take. If the debt enforcement system can’t be relied upon to hold off inappropriate action during the emergency period without legislation, then it can’t be relied on to operate to high standards of practice without a formal regulatory system in the long term either.”

Such measures are mandatory since gambling whilst seen as form of fun, for most people it’s a way to pay off their debts and try to have a bit of financial security. Sometimes it doesn’t come as near to that dream and vulnerable people lose their current finances.

Meanwhile, Affiliate Marketing Strategist Lee-Ann Johnstone told what she expects from the iGaming industry in the next months:

“I have to say I’m loving esports right now. I have been immersed in it for a while now and I think it’s on an upward trend. I think poker and social games are going to make a comeback especially now with COVID-19 playing its part on our economy and lifestyles. People need and want real life entertainment. They want to be immersed in exciting experiences, and they want to be part of a social group virtually and in real life. I think these products lend itself well to these traits.” urges you to stay safe and use online casino and sports betting as a pure form of fun. Meanwhile, we’ve prepared something that can help you decide in case you want to enter the iGaming business whether as a casino operator or a casino affiliate.

Want to know more about iGaming regulations? Follow Bitcoin Casino on Twitter for the latest news and developments in crypto and blockchain gaming.


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