Playtech, the world's largest online gaming supplier, just officialized its extended partnership with GVC Holdings, one of the world's biggest gaming and sports betting groups. The deal, which will take effect until 2025, involves Playtech's provision of its various products and services to all the brands operated by GVC.
There had already been a previous agreement between the two companies. But the new partnership deal seeks to also now cover services to be provided to new markets targeted by GVC’s newest brand acquisitions, including sports betting brands Ladbrokes, Bwin, and Coral, among others.
Kenneth Alexander, GVC CEO, mentioned that this move will bring an array of enjoyable casino games and gaming services to more players across the globe. He added:
“At the same time the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.”
Playtech CEO Mor Weizer expressed his excitement about the new deal by saying:
“We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years. This is testament to the strength of the Playtech proposition and we look forward to supporting GVC over the coming years.”
Also inherent in the partnership recently signed by the two parties is their aim for iGaming growth across Spain. Playtech announced it will be launching three new live roulette games that will be available on GVC’s PartyPoker, PartyCasino, and Bwin online casino brands. Once up, these live games will be available 24/7 and will be hosted by dealers who are native Spanish-speakers.
Shimon Akad, Playtech’s Chief Operating Officer, said:
“With Spain a highly attractive market presenting many ongoing opportunities, we are delighted to be able to support our partners on delivering growth and leading on innovation across the region. GVC is a key international partner for us, so the expansion of what is already a ground-breaking live offering is a fantastic sign of things to come.”
Following this team up, Playtech adds Majority Rules Speed Blackjack as one of its newest games for the live casino environment. On another note, GVC Holdings funds UNLV to develop new gaming and regulatory classes.
Meanwhile, Ladbrokes teams up with AffPapa, enabling it to have access to a wide range of affiliates to cooperate with.