It's now confirmed. Premier League Chief Executive Richard Masters has announced that the league will no longer go with the pay-per-view model.
Due to the coronavirus pandemic, the English Premier League and its broadcast partners, Sky and BT, previously decided to air some games not scheduled to be broadcast live via a pay-per-view scheme.
This method would allow for all matches to be broadcast, albeit some free and others requiring a 14.95 EUR fee. It was the best compromise the League and its broadcast partners could come up with in compliance with the rules imposed by the Government to prevent further spread of the coronavirus.
Recently, however, amid lockdowns and criticisms from supporters’ groups, the League has taken down the pay-per-view scheme, with Masters saying:
“We have listened to feedback, we will be changing direction and moving away from it and taking another step that will see us through lockdown, the Christmas period and into January. I can’t announce what it is.”
The Premier League’s pay-per-view model has met criticisms from supporters, reasoning that they would rather donate the said fee to charities than to spend the amount to watch the games.
Similarly, some clubs and club owners have supported the call for the pay-per-view fee and scheme to be removed or replaced. Mike Ashley, owner of Newcastle, even asked the League to reconsider the plan, suggesting for the fee to be lowered.
And with Masters’ recent announcement, Premier League supporters can now say goodbye to the pay-per-view scheme and look forward to a more reasonable plan that still complies with the Government’s rules amid the coronavirus pandemic.
Meanwhile, football fans and sports bettors can still bet on Premier League with Bitcoin as all matches are covered for futures bets and live in-play bets at top Bitcoin sports betting sites. In fact, bettors can now place bets on Matchweek 9 games, especially the upcoming Leicester City vs Liverpool match, as well as the Tottenham vs Manchester City match.
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