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Rise in Female Casino Population Boosts Online Gambling

Mordor Intelligence published a report noting that the increase in female population in casinos give online gambling a boost.

Concurring to this finding is the data from the World Series Poker Main Event covering the last two years. The data says female participation in the tournament rose from 3.8 percent to 4.1 percent.

The increase is not really that big, but it is relatively bigger than the figures seen in the past several years. According to a new survey conducted by 888 Holdings, 47 percent of women feel intimidated playing against men at the table. This is one reason more women would rather play other games of chance in which they will not have to necessarily face off with men.

In another report along social gaming, there is a significant increase in female participation as well. According to Global Industry Analysts, the women population betting on social games is rising at a rate of 15.5 percent. Studies show most of these women prefer slot games and specialty games like keno, dice games, lottery, and bingo. Experts say the figures are still likely to go up, considering that platforms that link online gambling and social gaming (like Zynga poker) continue to be patronized.

Although equal representation in both land-based and online casinos between men and women is still far from reach, recent numbers are seen to be gradually going to that direction. In line with this, more operators are now considering making moves to make their gaming systems and environment more inclusive of women.

The use of artificial intelligence in online gambling also contributes to improved gaming experience for players of both genders. Part of this is the set of Innovations that give better player support like optimized chatbots and convenient cashless payment methods. Experts argue that all these improvements will make gaming less intimidating and more welcoming to women.

With more women projected to play casino games in the months to come, analysts say reaching the predicted online gambling worth of $87.75 billion by 2024 will not be far from reach.

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