The Asian market has a very high demand for wagering games that are new or have a unique innovative feature. RealTime Gaming (RTG) answer the market’s appetite for quality games by launching the RealTime Gaming Asia division.
RTG sees a major potential in Asia because the provider’s games are full of high-payout features that Asian players love. This includes RTG’s Fantasy Mission Force slot which features Jackie Chan, a popular actor known for his death-defying stunts in Kung Fu action movies.
RTG Launches Exclusive Chinese Brand
RealTime Gaming has been in the online gaming market since 1998. The software provider is internationally acclaimed for its series of innovative games like Aladdin’s Wishes and Big Shot. RTG’s strategy involves the classification of players with their maximum and minimum bets as well as promotion preferences.
Despite the success RTG has with its marketing strategy in the international markets, the award-winning software provider takes a tailored approach to the Asian market. This includes a full translation of its games to Mandarin, China’s most used language. It also aims at offering games with Asian centric themes.
Charlotte Tang, head of RTG Asia, said:
“We’re competing with the big boys. Successfully, I’m happy to say! We have a wider range of volatility, jackpots, interesting features and bonus strategies that are really unrivalled in any market. RTG’s been in the game for 20 years as of this year. It’s about time they put some serious effort on bringing their experience and expertise– from BI tools to bonusing innovations to AI-based targeting of players that maximize players lifetime values–to the Asian market.”
She believes that the company needs to constantly innovate in order to stand out from the competition. This is why she will push the company to produce more new exclusive titles that the market will enjoy.
RTG Asia Focuses on Themed-Games with Fun Features
RealTime Gaming Asia will focus on marketing games that have familiar elements and designs to Asian players like Super 8 and Zhanshi Slot. This is key to draw Asian players into playing Chinese-themed slots online.
“No one in Asia has games like these. Of course we have classic casino themes from Egypt to the Aztecs, but it’s our new games specifically designed to appeal the Asian market, such as Fu Chi, celebrating the Year of the Dog and wishing luck, prosperity, happiness on every spin of the reel, that are the must-see games of 2018. We know what make Asian slots players tick, and we’re building our games appropriately.”
One such game that can help bring in Asian players to an RTG casino is Fantasy Mission Force that features Jackie Chan. The game is based on the hit Hong Kong action comedy film that has Jackie Chan take a support role.
Fantasy Mission Force has a Dynamite Free Games feature that has a 3x multiplier for each payout during the bonus mode. Another feature is its random jackpot that rewards players with at least US$5,000.
The software provider still offers its large portfolio of table games and video slots to the market, including both fiat and Bitcoin casinos. As Tang mentioned, RTG Asia continues to add more Chinese centric video slots in the future. This includes another Jackie Chan-themed slot called Eagle Shadow Fist which is based on the film of the same name.