Successful operators are at the top of their game because of a few key casino features. These features allow operators to make the players happy and have them coming back for more.
Whether an operator has a sportsbook like SportsBetting.ag or a Bitcoin casino like Betcoin.ag, these features are applicable to any gambling site. These features include a regular promotion or a special event that has a limited time period.
Regular and seasonal promos
The time-honored way of getting players to regularly visit online casinos is through promotions. Bitcoin casinos get new players through a Bitcoin casino bonus or promotion such as a welcome bonus or free spins. It makes sense that a similar offer can give them a reason to visit again.
A regular promo does not have to be as high as the welcome bonus. This could be half or a fraction of the equivalent of it. This type of promo is known as a reload bonus that is available once a week. It could also be in the form of a set of free spins or bets. At the same time, the promo is a great way to introduce a new game to a casino.
Meanwhile, a seasonal promo that occurs once a year is a good way to bring back players who have not been playing in the casino for a long time. Since it is limited to just once a year, this type of promo could have as much bonus and free spins as a welcome package.
The seasonal promo does not have to be a bonus or free spins giveaway. This could be a limited-timed tournament play that offers a prize to the top players with the most wins in a game. It can also be a raffle contest where a player receives an entry when he deposits a certain amount to his account.
Another way of getting players to come back is a loyalty or reward program. This feature is where a player accumulates points for every bet or deposit he makes. When he gains a certain number of comp points, his profile enters a higher level or status.
Each profile level in a loyalty program has different perks and benefits. This could be an additional deposit bonus or a cashback feature. Cashback rewards are a portion of the wagers a player lost.
The loyalty program does not have to be about profile levels. Players could convert the points into a bonus currency or even some free bets for sportsbook matches or a ‘buy-in’ ticket for poker tournaments. A perfect example of this would be the VIP program currently offered at mBit Casino.
A loyalty program is a good way of gamification a casino by giving players a goal or motivation to make more wagers. Players that has a high profile level or many points have a good reason to keep coming back to earn more points.