Yggdrasil Gaming is giving operators a new dimension to their iGaming offerings with its latest bingo software. Yggdrasil Bingo is made with a mobile-first mindset for online players.
The bingo software will be driven by social engagement. This is thanks to the use of Yggdrasil’s BOOST as well as other social interaction features.
New Bingo Software Focuses on Mobile Gaming
Yggdrasil’s latest bingo software boasts a mobile-friendly layout. This helps operators cater to the growing mobile market where their target audience plays games while on-the-go. There will be a portrait and horizontal view to suit any player’s way of holding their device. The new bingo software will have a seamless multi-channel feature that allows players to access the game via mobile and desktop devices.
To improve the bingo experience, Yggdrasil will make use of its other products in the form of mini versions of its slot machines within the software. There will be a waiting period between bingo sessions when players buy their cards. These periods are a good opportunity for operators to cross-sell other Yggdrasil slots. The mini-slots are also available during the bingo session.
Yggdrasil will have an innovative mechanic added to its bingo software. This helps ease slot and casino players into playing bingo.
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Yggdrasil Adds Social Engagement Features
Yggdrasil recognizes the social aspect of playing bingo games and decided to add features which can encourage player interactions. This includes a secure chat function that is easy to use for mobile device users. Its chat also has new reactions feature for players to easily express themselves to others. The chat feature can create a competitive and fun bingo environment.
Yggdrasil Bingo will also incorporate the provider’s promotional tool, BOOST. This helps operators to drive player engagement on their site.
Fredrik Elmqvist, CEO of Yggdrasil, said:
“We’ve been analysing bingo for some time and have realised there’s exciting potential to innovate in what has become a relatively dormant area of the industry. With our in-house social and gaming expertise, we believe we can offer a fresh dimension to bingo. This can attract a new demographic of player to the market on a much lower CPA basis compared to casino, driving revenues directly and indirectly through our BOOST™ tools and mini-slots integration. On launch, players will recognise industry-first features for bingo which have been adapted from the wider casino space, reinvigorating the much-loved pastime and raising the bar against other products on the market.”
Yggdrasil will offer extensive operation services to operators with its bingo offering. This includes network promotions, chat hosting, game schedule management and liquidity within networked rooms. There will also be the option for private operator game sessions. Yggdrasil Bingo will be available in various bingo networks in the iGaming market.
There will be more information on Yggdrasil Bingo at the ICE Totally Gaming event in London. Yggdrasil will have an exhibit booth at stand N3-140 on February 6 to 8.