How can crypto-themed slots effectively get the attention of crypto players and tap the growing crypto gambling community? Here are 4 mistakes to avoid.
Cryptocurrencies are becoming more popular even in iGaming, and a proof of this is the increasing number of crypto-themed slots.
Although there is only a handful of these in online casinos to date, it will not be long enough before other game providers will follow the steps of Endorphina, Rakki, MrSlotty, and True Flip. These four already have in their portfolio crypto-themed slots that are regarded as among the most popular titles in its category.
While these slots receive warm reception in selected regions, it is a completely different story when it comes to crypto players. Why? Endorphina’s Satoshi’s Secret, Rakki’s SatoshiSlot, MrSlotty’s CryptoMatrix, and True Flip’s Mining Factory all have different features that may have hit or missed the right elements crypto players look for.
Games are not provably fair.
The primary feature that sets crypto slots and crypto-themed slots apart is provable fairness. Crypto slots allow players to manually verify the authenticity of the result of every spin. This very feature, unfortunately, is missing in Satoshi’s Secret and CryptoMatrix.
Whether it is roulette, blackjack, or slots, crypto players look for the provably fair feature as this ensures them that the game does not cheat them. From this alone, it is clear that Endorphina and MrSlotty both target fiat-money players and therefore fail to reach out to crypto-paying players.
On the other hand, SatoshiSlot is a provably fair crypto-themed slot. Players can conveniently check the fairness of every spin and not worry whether or not the game is rigged.
Making online slots provably fair, however, is not rocket science nor impossible. In fact, BGaming, which is the game content arm of SoftSwiss, produces provably fair online slots that crypto-friendly casinos can add to their game library.
Games are designed for fiat-money gaming.
Following Endorphina’s and MrSlotty’s approach to the creation of their online slots, it can be deduced that some game providers simply do not create games for crypto players. A reason for this is that catering to the crypto casino community may simply not be part of their marketing strategy.
But for game providers to effectively target crypto players, they should create slots that are also designed for, well, crypto gambling. This means that developers will program their games to accept fiat currencies like USD and EUR, as well as Bitcoin and other cryptocurrencies.
With this set-up, game content creators can sell their crypto-themed games to either a fiat-only casino or a crypto-friendly casino, with the crypto version having the ability to support cryptocurrency bets.
Rakki’s SatoshiSlot and True Flip’s Mining Factory both accept crypto bets, making them the perfect crypto-themed slots for those who want to play using Bitcoin or other cryptocurrencies.
Games are missing in crypto-friendly casinos.
Of course, game developers will need to reach out to crypto-friendly casinos if they want their slots to catch the attention of crypto players. While crypto players may also spin the reels in other casinos using fiat money, it is always better for third-party game content providers to bring their slots closer to their target market.
Fortunately, Endorphina and MrSlotty games are available in the game library of several online casinos, many of which accept Bitcoin and other coins for payments. Some of these casinos, however, convert crypto deposits to either USD or EUR, which technically strips players off of the option to play using cryptocurrency. Still, having their crypto-themed slots Satoshi’s Secret and CryptoMatrix in these casinos is a step forward in making an impression on crypto players.
True Flip’s Mining Factory and Rakki’s SatoshiSlot, meanwhile, are available in crypto-accepting casinos. In fact, True Flip is a blockchain casino that also produces its own games.
Games have no free spins or exciting features.
Finally, like fiat-money players, crypto players also look for innovative gameplay and exciting features. This means that crypto-themed slots will still fail to get the nod of crypto players even if the games are provably fair, accept crypto bets, and can be found in crypto-friendly casinos.
Of the four slots, CryptoMatrix is the most interesting as it has a 3-1-3-1-3 layout. Satoshi’s Secret also stands out because of its 6×3 grid structure. In terms of paylines, however, they are all unimpressive. Mining Factory has the most with 27, and this figure will be easily overshadowed by online slots with 1000+ paylines. But when it comes to return-to-player, SatoshiSlot’s 97.40% is enough for most slot enthusiasts.
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While these slots are decent, game providers planning to release their own crypto-themed slots should be more innovative and creative. This way, they can be sure that their slots’ gameplay and features – paired with the three other factors – will help them succeed in effectively attracting crypto players and tap the growing crypto gambling community.