4ThePlayer is a new London-based casino games startup dedicated to creating mobile-first gambling games, specifically slots and table games. It began operating in 2018, with Andrew Porter and Chris Ash leading a team of gaming experts who had previously served as the brain and muscles of now Playtech-owned software provider Ash Gaming.
Armed with a UK Gambling Commission license, 4ThePlayer aims to produce titles that guarantee players of pure excitement, thrills, and level-up gameplay. In fact, the up-and-coming gaming products creator is keen on innovating designs, in-game features, themes, and mechanics of its games. The best part is that the company always keeps the players in mind before, during, and after the creation of their games.
The very first game released by 4ThePlayer was in 2018. Since then, the company has been producing innovative games that exhibit its own BIG Reel Portrait ModeTM technology. This feature allows players to play and enjoy games on their smartphones in portrait mode, dedicating as much as 70% of screen estate to the game.
The software provider continues to develop mobile-first games that redefine the iGaming industry — games designed by players and experts for the players.