Clarion Events Acquires Affiliate Summit Corporation
Clarion Events just completed its Affiliate Summit acquisition. The acquisition deal can lead to more comprehensive events and an informative platform for the affiliate market in the future.
Affiliate conferences that organizers provide give significant opportunities to casino affiliates. This includes the chance to form a network with co-affiliates and program owners.
Acquisition of Affiliate Summit
With the Acquisition deal of the Affiliate Summit Corporation, Clarion Events now holds the brand of the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.fm, the annual AffState industry benchmark reports, and ReveNews.com.
Since 2003, the Affiliate Summit has been offering educational sessions on the current trends in the affiliate market. The company also offers a good environment for affiliates to network with important figures.
By partnering with Affiliate Summit, Clarion Events and its iGB Affiliate brand can expand the offerings of these companies. This includes the chance for Affiliate Summit to hold its Affiliate Marketing tradeshow and conference overseas and not just in the US.
There are no changes in Affiliate Summit management. Shawn Collins and Missy Ward, the co-founders of Affiliate Summit, will continue to manage the company with the help of its team.
Shawn Collins, one of the Co-Founders of Affiliate Summit, said:
“Clarion is widely regarded as a leading event organizer, and we will be harnessing their expertise in order to expand internationally and bring our events to the next level. Becoming part of Clarion will add value to our current brands and provide an opportunity to take new products to emerging markets. Bringing Affiliate Summit and iGaming Business together will deliver enhanced benefits to attendees and exhibitors alike.”
Alex Pratt, managing director of iGB Affiliate, said:
“This is a really exciting acquisition for Clarion, bringing together the biggest affiliate marketing events company with Clarion’s resources, expertise and successful affiliate shows in igaming and finance. Missy and Shawn have established an extremely strong business and we are looking forward to a successful collaboration to improve the US events as well as launch the Affiliate Summit brand internationally.”
Importance of affiliate conferences
Conferences, such as the one that Affiliate Summit offers, are significant to casino affiliates for two reasons. The first one is education. Experienced affiliates or marketers can share their knowledge through a presentation on how to naturally attract traffic to a website. Many of them have certain methods that are not found in any self-help online articles or books. A conference is also a good opportunity to ask follow up questions to these speakers to help expand on what they teach.
Another reason to join is the networking opportunities present in these conferences. Program owners and fellow affiliates of online and Bitcoin casinos can benefit from these events. These conferences also have casino managers or representatives looking to hire affiliates to join their program.
One of the events initiated by Clarion Events is the recently concluded iGaming Super Show in Amsterdam this year.