Skip to main content

Decentralized Affiliate Networks Empower Merchants and Advertisers

Incorporating blockchain in affiliate marketing paves the way for a seamless affiliate process in a transparent, merchant & advertiser-centric ecosystem.

Affiliate marketing continues to be part of the overall marketing strategies used by companies, predominantly by those operating online like casinos, poker rooms, and sportsbooks.

The lower marketing expenses and acceptable revenue increase are primary reasons many iGaming companies still regard affiliate marketing as an essential tool. It is in line with this understanding that third-party providers or affiliate networks, which demand high fees, dominate the industry.

This set-up, however, gradually changes as blockchain enters the scene and modernizes the traditional process of affiliate marketing. Through a blockchain affiliate network, companies can expect a more seamless, affordable, and transparent affiliate process.

How Blockchain Affiliate Marketing Benefits the iGaming Sector

There are several reasons why a decentralized affiliate network is preferred:

1) Transparent — The entire affiliate process is transparent on blockchain, and this means companies can save themselves from any questionable acts performed by affiliate networks in the traditional set-up.

2) Trustless — Given the transparency, advertisers and companies can operate in a trustless environment, thanks to smart contracts.

3) Direct and Cost-Effective — The use of blockchain affiliate networks remove the need for a third-party service provider. This ensures direct transactions between advertisers and companies, as well as lower fees.

4) Faster Transactions– Without a middleman, payments and operations are processed much faster.

The rise of blockchain affiliate marketing provides a solution that will overcome the challenges in the affiliate process, especially in online gaming marketing.

RELATED ARTICLE

Explore Today’s Decentralized Affiliate Networks

With blockchain technology already in place, there are those who have taken the first steps toward establishing an innovative decentralized performance marketing platform. Here are some blockchain affiliate marketing networks companies can use:

#1 Attrace

Attrace utilizes blockchain technology to ATtribute and TRACE “every individual click in affiliate marketing.”

It maximizes blockchain’s capabilities by ensuring the following;

  • lower fees compared to traditional affiliate networks
  • transparent and direct process between publishers and advertisers
  • sealed terms of affiliate sales agreement on smart contracts

Attrace runs on the Ethereum blockchain and stores there the deals between merchants and publishers, and then connecting smart contracts to each individual referee. It also has plans to introduce the option for individuals to earn revenue in fiat.

#2 RefToken

On top of the benefits a smart contract affiliation brings to the table, RefToken allows merchants and advertisers to track the value of the sale or conversion.

This decentralized affiliate platform allows brands to audit and identify fraudulent affiliates. RefToken also promises affiliates that all commission payments will be issued instantly and automatically on the platforms. This, therefore, removes cash-flow issues.

#3 Blockverse

Blockverse developed a platform through which publishers and advertisers can directly communicate and conduct affiliate business.

This decentralized performance marketing platform takes pride in highly accurate and auditable data in real-time. All parameters on the platform are fully customizable. They can be sorted by players, banners, and geo-location.


With some companies already pioneering in establishing blockchain affiliate marketing, it will not be long for blockchain to spearhead the rise of decentralized affiliate networks and smart contract affiliation.

CoinPoint Group, which pierces through to the vanguard of blockchain affiliate marketing networks along with iGaming, trading, social networks, and ecommerce, brings an added value by allying with a number of blockchain affiliates and offers unrivaled marketing prowess.

RELATED ARTICLE

LATEST CASINO NEWS & BLOGS


News

Interview with RAIG Chairman Clive Hawkswood

January 15, 2020

Clive Hawkswood is the chairman of Responsible Affiliates in Gambling (RAiG), an independent body that aims to promote safer, responsible gambling.

Reality Clash Redefines Mobile Gaming Landscape

December 16, 2019

Reality Clash is a Blockchain-based augmented reality (AR) game that combines the elements of Pokemon GO and first-person shooter games.

Skrill & Neteller Returns to Brazilian Gaming Market

December 12, 2019

Online bettors in Brazil can now use Skrill and Neteller once again after the two ceased operations in the country beginning February 2018.

Blogs

Spooky & Creepy: Halloween Slots for Crypto Players

October 28, 2019

These online slots are perfect for Halloween! Check out the new Halloween slots from popular game providers on fiat money and crypto casinos online.

4 Reasons Why Game Providers’ Crypto-Themed Slots Fail to Attract Crypto Players

September 4, 2019

How can crypto-themed slots effectively get the attention of crypto players and tap the growing crypto gambling community? Here are 4 mistakes to avoid.

5 Fireworks-Themed Slots That Give You an Explosion of Fun

July 3, 2019

Love colorful fireworks? Here are five fireworks-themed slots by different game providers that can be played in most crypto-friendly casinos.

CHOOSE CASINOS NOW
LOGIN TO BBC
No account yet? Register here
JOIN US NOW
Already have an account? Login